Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of the New York Times best seller Likeable Social Media.
Brands are beginning to establish best practices communicating with their customers and prospects on Facebook and Twitter. But many companies large and small have yet to fully leverage the social network for professionals, LinkedIn. With over 120 million user accounts, LinkedIn has also become an essential social network for companies, especially those in B2B, to leverage in their communication plans. Success on LinkedIn isn’t just about individual efforts, it’s about team efforts.
Below, find seven companies large and small that have found success on LinkedIn. We've included some takeaways on what they do right and how you can emulate their success.
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