The tight-lipped company sent an invitation out to select members of the press Friday. The invite (see below) is for Sept. 28 at 10 a.m. ET in New York. No other details were forthcoming and Amazon reps could not be reached for comment.
The event comes as reports have pegged the introduction of an Amazon tablet computer "before October." At least one tech blogger claims to have gotten a hands-on look at the tablet, said to be called "Amazon Kindle." The device reportedly sports a back-lit, color touchscreen and is priced at $250. That report, however, stated that the release date for the product would be in late November.
Whatever Amazon is up to, the company's progress on its tablet will be closely watched. Analysts say Amazon is the only company that can challenge the iPad's dominance this holiday season.