Amazon's Tablet Event [LIVE BLOG]

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Amazon's reps aren't saying what the product will be called. In fact, they're not even acknowledging the existence of a product. Regardless, the Seattle-based online retail giant does not summon the media to the Big Apple for a software update or new offers program on its Kindle e-ink reader.

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No matter what Amazon CEO Jeff Bezos finally unveils at 10 a.m. ET, Mashable will be there, doing this live blog, giving you the play-by-play. Christina Warren and I will report about what we see onstage and on the floor, and editors in the home office will add color commentary. [Note: If you'd prefer to only view Mashable's comments in the live blog below, click on the Options button in the live blog widget, then turn comments off.] Where possible, we'll show you what we're seeing with photos. All of us will do our best to answer your questions. So sit back and enjoy, and don't forget to tell us in the comments if you want what Bezos is selling.