The bookseller's stock was down more than 9% this morning after Amazon introduced its $199 Fire, a tablet that undercuts the Nook Color's price by $50. Amazon also cut the price of its e-Ink Kindle to $80 from $119. The Nook Simple Touch, Barnes & Noble's competitor to that device, sells for $139.
Digital sales, led by the Nook, were a bright spot in Barnes & Noble's fiscal first quarter earnings, which were reported in August. Sales through bn.com jumped 37% for the quarter, compared to the same period in 2010.
[img src="http://node_charts_production.s3.amazonaws.com/1fcc24f4ba8da19531090e13f4b5d23d.png" caption="" credit="" alt="Barnes & Noble Price Stock Chart"]Barnes & Noble Price Stock Chart by YCharts
For Mashable's Complete Amazon Kindle & Kindle Fire Coverage
Amazon’s Tablet Event [LIVE BLOG]
Kindle Fire Tablet Details Revealed [PIC]
Amazon Cuts Kindle Price to $80
Amazon Announces Kindle Touch: $149 With 3G, $99 Without
Amazon Launches Silk Web Browser for Tablets
Amazon Unveils First Ad for Fire [VIDEO]
Amazon Kindle Fire: First Impressions