Yahoo has begun outlining a new strategy to become the "world's premiere digital media company." And to explain it, the company is invoking the periodic table of elements.
During a presentation at Flickr headquarters in San Francisco, Yahoo VP Steve Douty said that Yahoo has refocused its mission in the wake of major leadership changes -- in other words, the firing of former CEO Carol Bartz. To that end, it is doubling down on its new mission: "To build deeply personal digital experiences," according to Douty. That's a vague statement to say the least, but at least it gives the troubled company some some sort of direction.
Yahoo's strategy is composed of five "elements" -- an idea the company was putting together towards the end of the Bartz era. Displayed in the form of the periodic table, the "elements" are as follows:
- En: To engage and delight users.
- Be: To be where the customer goes.
- Si: To deliver personal meaning through science and data.
- So: To own real social relationships on the web.
- Ec: To build an ecosystem.