The blog notes that marketers have, on average, a 3% to 5% engagement rate for Twitter's Promoted Tweets in search, which trumps response rates for most forms of digital advertising (except search advertising). The blog and the new Twitter feed, @TwitterAds, are designed to inform the ad community about the company's related activities.
Twitter, which has been around for six years, just launched advertising products like Promoted Tweets, Promoted Trends and Promoted Accounts, last year. Since then, the company has moved a bit slower than some analysts thought on the advertising front, but now appears to be kicking things into high gear with a new London ad sales office, its first foreign post, and the inclusion of advertising messages in users' feeds.
Facebook, which also continues to evolve its advertising platform, has also made more overtures toward the ad industry recently, including Facebook Studio, a site that aims to provide a resource for agencies and marketers.