HBO programming will be available on Roku boxes at the end of the month, thanks to a deal between Roku and Time Warner.
The HBO Go service will provide instant access to 1,400 titles and it will be free to Roku customers who already get HBO through their TV service. HBO rep Quentin Schaffer says you won’t be able to get HBO Go "over the top" without otherwise subscribing. "What we’re doing is taking our HBO Go service and making it ubiquitous," he says.
The deal comes a week after Microsoft announced it was adding HBO Go to its $60-a-year Xbox Live service.
Roku now provides 300 channels of programming. The company also cut the price of its entry-level box from $60 to $50.
HBO introduced HBO Go in early 2010. The service, which is also available as mobile apps, is designed to provide subscribers with variety of formats for accessing content -- especially during the months when HBO isn't airing new episodes of its series.