Executive editor Jim Cooper, a veteran of former sister title Mediaweek, will now oversee day-to-day operations of Adweek and Adweek.com, effective immediately, parent company Prometheus Global Media announced Monday.
In April, Wolff launched a controversial redesign of Adweek, Mediaweek and Brandweek, merging the three publications into one. Adweek emerged with a bolder tone and a greater emphasis on rich photography and the media industry, more closely resembling the New York Observer than the quietly mannered, meticulously reported industry publication it had been.
As someone particularly interested in the media industry, I enjoyed the new Adweek, but advertisers, unfortunately for Wolff, did not. As Gawker's Hamilton Nolan pointed out, "Trade magazines do not generally become successful by being provocative and buzzy. They become successful by relentlessly covering the trade in question."
There's also the problem, of course, of eking out more revenue with one publication versus three.
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