Called "Remembering Steve," the site includes brief comments from fans, like "Debbie," who wrote "Condolences to Steve's family, friends and colleagues, and all those who loved him, please accept my deepest sympathies. It's a sad sad day for the Apple family today."
The feed is constantly updated and Apple encourages fans to email [email protected] to have their comments posted as well. Apple also updated its homepage on Oct. 5, the day Jobs died, with a picture of the founder and former CEO, and the caption "Steve Jobs 1955-2011."
For Apple, which is much discussed in social media circles but lacks an official Facebook Page or Twitter feed, the move is somewhat unusual since the company prefers to keep an air of mystery about its operations and to keep fans at arm's length.