Magazine publisher Conde Nast has seen a 268% jump in digital subscriptions sales per week on average, Monica Ray, Conde Nast's EVP of consumer marketing, announced Tuesday. Single copy sales across its titles have risen 142% compared to the previous eight weeks.
The app, which accompanied the release of iOS 5 earlier this month, offers publishers two things they have long been asking of Apple: greater discoverability within the App Store ecosystem, and the ability to automatically deliver new issues to subscribers’ devices.
Ray acknowledged that the growth in sales has been partly fueled by the attention the launch received -- the launch of the Mac App Store had an even greater effect on app sales for some developers -- but expressed confidence that the publisher would "see a consistently higher level of growth going forward than [it] did prior to the app's introduction."
Nine of the company's titles -- Allure, Brides, Glamour, Golf Digest, GQ, Self, The New Yorker, Vanity Fair and Wired -- are currently available on the Newsstand. Vogue, Bon Appetit and Conde Nast Traveler are scheduled to join them by early 2012, Bob Sauerberg, president of Conde Nast, said earlier this month.
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