Tablets Used 90 Minutes Per Day on Average [STUDY]

 By 
Lauren Indvik
 on 
Tablets Used 90 Minutes Per Day on Average [STUDY]
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According to research conducted by the Pew Research Center and The Economist Group, the 77% of tablet owners who use the device daily are on them an average of 90 minutes a day.

What are those tablet owners -- a category that now includes 11% of U.S. adults, according to Pew's estimates -- doing with their devices? After browsing the web, which two-thirds of tablet owners do on their tablets on a daily basis, the most popular activities are checking email (54%) and reading news (53%). One in four access social networks through the device, and a third play games on a daily basis. Another 17% read books, and 13% watch movies or videos.

Echoing findings from a similar study from the BBC, Pew found that tablets inspire broader and deeper news engagement. A third of users say they are turning to new sources for news on their tablets, and 42% regularly read in-depth news and articles on their devices.

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Typically, tablet news readers are accessing news primarily through the browser (40%). Another 21% are perusing news mainly through apps -- which perhaps suggests that publishers should invest greater resources in developing tablet-friendly versions of their websites and web apps, rather than apps formatted for operating systems like Android and iOS.

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