YouTube to Launch 100 Celebrity Channels [REPORT]

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The new channels will be created in partnership with "dozens of media companies" and generate about 25 hours of new content on YouTube, according to The Wall Street Journal. Most of the program is expected to go live next year.

YouTube reps could not be reached for comment.

Such programming has been rumored for at least six months, though originally there were supposed to be only 20 premium channels. Sources told the WSJ in April that the deal was worth around $100 million.