The 54-year-old icon will grow a mustache for the Movember initiative, which supports funding for prostate cancer. Mr. Clean's 'stache will grow in accordance with the number of Likes he gets, as measured by a "Stache-O-Meter" on his Facebook Page. The Procter & Gamble brand currently has about 166,000 Facebook fans.
Mr. Clean explained his thinking on the issue in an Oct. 29 blog post on Movember.com: "I've gone over 50 years without facial hair of any kind. Even the 70's couldn't make me grow a moustache. But for an important cause like this, I'm gonna grow the greatest mo' ever illustrated." So far, he's only gotten $25 in pledges.
Though P&G says Mr. Clean is the only North American icon to become an ambassador for Movember, other brands, including Break Media and The Art of Shaving (which offered a free professional shave on Nov. 1), have also tied in to the cause.