How Sports Illustrated Got Ahead of the Tablet Publishing Competition [VIDEO]

 By 
Stephanie Buck
 on 
How Sports Illustrated Got Ahead of the Tablet Publishing Competition [VIDEO]

One of the first publications to format for the iPad, Sports Illustrated has continued to adapt its issues for tablet technology. The magazine's editor Terry McDonell spoke with Mashable editor-in-chief Lance Ulanoff at the Mashable Media Summit last Friday.

McDonnell explained that Sports Illustrated didn't aggressively hire additional staff to bolster the new tablet frontier. Instead, the magazine's employees had to rapidly learn to incorporate a digital component into their everyday editorial tasks. According to McDonnell, it paid off.

The Mashable Media Summit in Pictures

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