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Pop star Selena Gomez is now invested in more than just her music career and her romantic relationship with Justin Bieber. She just put a pile of cash into Postcard on the Run, a free app that creates photo postcards from your phone and mails them for you, as part of a $750,000 funding round.
"We joke about it a bit, but Selena and I talk about being in the business of memories," Josh Brooks, CEO at Postcard on the Run and former Myspace executive, told Mashable Thursday. "Her investment in Postcard on the Run naturally fits into her tech savviness and her involvement showcases her forward thinking dedication to new media platforms."
Gomez joins a handful of celebrity investors who have infused the tech world with their money (see gallery below). This is Gomez's first tech investment, AllThingsD reports.
Brooks refused to disclose to Mashable how much of the $750,000 came from Gomez, instead detailing the round's other investors: Crosscut Ventures, Mike Jones, Kamran Pourzanjani, Yves Sisteron, Aber Whitcomb, Brian Fitzgerald, Ryan Steelberg, Colin Digiaro, Brian Lee, Chris DeWolfe and Jarl Mohn.
The round closed last week. You can check out the Android app here and the iOS app here.
Other Celebrities Who Invest in Tech Startups
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BONUS: How Postcard on the Run Works
The Android and iOS apps both came out around September. Since then, Postcard on the Run users now have the option to add scratch-and-sniff scents -- such as suntan lotion, Christmas tree or holiday spice -- to their postcards. Here's how the app works: