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Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo.
Who drives product innovation? The answer is small, entrepreneurial development teams -- better known as "agile teams" in the high-tech industry.
These types of teams are obviously essential for startups, but many large companies approach team-building in the same way, especially those that lead the industry in terms of product revenue. This is not to say the corporation doesn’t play a crucial role -- it most certainly does -- but mostly by creating an environment for success, by removing obstacles, setting a clear vision and providing essential tools and training.
What are the essential elements -- the genetic structure, if you will -- of a high-performance team? After poring through 60 years of industry research and talking to dozens of companies, I’ve identified 10 core innovation strategies of new product leaders.