The sash concept is simple. A blue sash goes to Klout users with the most +Ks for any topic, while a gold sash is given to top influencers based on Klout's analysis. People who fall into both categories receive a blue-and-gold sash.
The visual distinctions are aimed at providing a more accurate representation of a user's influence.
"Klout is about more than a number," Klout’s marketing manager Megan Berry told Mashable on Wednesday. "It's as important to understand what you are influential in as it is to understand how influential you are."
Facebook employee David Swain, for example, has a score "of only 27 (still above average), but is a top influencer in the Facebook topic," Berry says.
Klout also just launched the "Add a Topic" button.
"Sometimes there's a topic that our system doesn't pick up," Berry says. "For instance, maybe your friends rely on you for restaurant recommendation but they do so offline. You may want to add 'Food' to your influential topics."
Klout has integrated 12 social networks to users' dashboards. The service so far factors in Twitter, Facebook, Google+, LinkedIn, and Foursquare. Klout is still building scoring models for YouTube, Instagram, Tumblr, Blogger, Wordpress.com, Last.fm and Flickr. Additionally, Klout plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and other services.
To populate a user's Topic Pages (see screenshots below), Klout analyzes your public content.