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The flagship state university plans to sit on the websites and do nothing with them, the AP reports.
The recently launched .xxx web suffix is intended for adult-only (read: pornographic) content and are a way to more easily sort mature web material. The sites went on public sale for the first time this week, after opening up to companies in September. Some 80,000 pages were reportedly purchased during the pre-sale phase, including Nike.xxx, Pepsi.xxx and Target.xxx.
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XXX Domains Are Here: Now What?
The AP also says Indiana University, Purdue University and Ball State University have snatched up their self-titled .xxx territory.
While this may seem like a lot of money to spend as a precaution, these universities believe it's part of today's cost of brand protection.