Visitors are able to see where each of the GOP candidates are making campaign stops in real-time, and where they've been throughout their entire election campaign. Campaign milestones and other activity are also easily visible.
The candidates will be given access to unique widgets that track their individual campaign; these can be embedded on their website. Supporters will also be able to see exactly where their favorite presidential hopeful has been making appearances.
The site will also display checkins from NBC's political journalists covering the elections. NBC News will offer Foursquare users unique, co-branded political badges beginning in 2012.
"Understanding where candidates go on the campaign trail and why they go there is a fascinating story that we wanted to share with consumers,” said Paige West, Creative Director of MSNBC.com. “Visually mapping the campaigns’ activities as we progress through each state’s nominating contest and the general election is the best possible way to bring that story to life. Without Foursquare, it wouldn’t be feasible for us to produce this type of content.”
NBC's goal for its site is to unify all of the network's TV and web political coverage and provide a unique interactive experience to visitors -- one not possible through television alone. NBC White House Correspondent Chuck Todd told Poynter that NBCPolitics.com will include tools for visitors to do their own electoral vote tracking and other data analysis.
A complementary iPad app, similar to the one Todd uses on TV, is on the way.
Will you use NBC's interactive tools to follow the campaign trail? Let us know in the comments below.