Play Director With Arcade Fire's 'Sprawl II'

 By 
Brian Anthony Hernandez
 on 
Play Director With Arcade Fire's 'Sprawl II'

[brightcove video="1332023873001 " /]

Indie rockers Arcade Fire are capping 2011 with "Sprawl II," an interactive music video that lets viewers direct the content -- including zombie-like characters -- by using a webcam or mouse.

"There are no specific moves, just dance with your hands," says instructions for the interactive version. "The camera will detect the movement you are making. The crazier you get, the faster the video will go."

If you prefer to experience music videos the traditional way -- by just using your eyeballs -- watch the non-interactive version of "Sprawl II" below.

Arcade Fire, which won the Album of the Year Grammy for The Suburbs in February, first took a stab at interactive videos last year with “We Used to Wait.” That video used HTML5 and Google Maps. Viewers typed their childhood home address and then Google Maps worked its magic to create a multi-browser personalized experience with images of the area surrounding that address.

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