Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone's battery.
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YouGov's BrandIndex, which measures consumers' positive and negative sentiments toward brands, shows Samsung rose and iPhone fell after the ads were released on Nov. 22 and Dec. 1.
But YouGov says the movements are "driven mostly by adults 50+." That may suggest older adults generally have a more negative perception of young, iPhone-toting hipster baristas - but it does not mean the attractive younger target market is about to desert iPhone.