The trailer for Dark Knight Rises, the conclusion of Christopher Nolan's Batman trilogy, got 12.5 million views through the iTunes Movie Trailers site in 24 hours, breaking the previous record by 2 million.
Warner Bros. and Legendary Pictures released the trailer exclusively to iTunes on Monday, surpassing the record set earlier in the month by Marvel's The Avengers. Though Dark Knight Rises doesn't open until next summer, it's already been part of an extensive digital campaign. In July, the studios launched the first trailer for the movie via Facebook.