You want to deliver marketing content that packs a punch and drives sales, but you don’t have a lot of money to spread around. You might want to consider geo-targeting, aka location-based marketing.
Five years ago “checking in” was unheard of. Today people battle to be Duke or Mayor on sites like Yelp and Foursquare. Marketers, business owners and consumers agree, less area is more.
Still, location-based marketing isn’t about jumping on a bandwagon. After all, geo-targeting can be daunting, even for the web-savvy. Should I reward check-ins on Yelp, Foursquare or both? Where should I target my marketing efforts? How long before I can expect results?
Check out these 13 tips for leveraging geo-targeting from successful, young entrepreneurs that have already tackled these questions, and more.
1. MarketMeSuite
- Anthony Saladino, Kitchen Cabinet Kings.
2. Get Someone on the Ground
- Colin Wright, Exile Lifestyle.
3. Enhance your SEO with Geo-Targeting Tactics
- Erica Nicole, YFS Magazine: Young, Fabulous & Self Employed.
4. Localize Your Website
5. Make People Feel at Home
- Ilya Pozin, Ciplex.
6. The Tweets Next Door
- Benjamin Leis, Sweat EquiTees.
7. Look Good on Mobile
- John Meyer, 9 Clouds.
8. Get Good at Free Tools
9. Facebook Ads: A Favorite for Geo-Targeting
- Shama Kabani, The Marketing Zen Group.
10. Use Geo-Targeting for Low-Cost, Impulse Items
- Laura Roeder, LKR.
11. Geotoko
- Ryan Holmes, HootSuite.
12. Scoutmob & Dealmap
- Michael Sinensky, Village Pourhouse.
13. Tweak Your Offers
