Business and technology writer Efraim Turban defines customer service as "a series of activities designed to enhance the level of customer satisfaction -- that is, the feeling that a product or service has met the customer expectation."
While customer experience means different things to different people, it is generally about the sum of all the interaction a customer has with a brand or company. That’s a significant difference from customer service, which generally focuses on a single transaction.
All of which begs the question, how do you create a customer experience that sets you apart from the competition and keeps customers coming back? Luckily for you, I recently asked a group of successful young entrepreneurs those very questions.
1. Our Customers Are Our Models
- Benjamin Leis, Sweat EquiTees.
2. Hold a Virtual Party
- Nathalie Lussier, Nathalie Lussier Media.
3. Put the Spotlight on Customers
- Tim Jahn, Entrepreneurs Unpluggd.
4. Put Money In Your Clients' Pockets
- Robert Sofia, Platinum Advisor Marketing Strategies, LLC.
5. Call Your Customers
- Corbett Barr, Insanely Useful Media.
6. Geocache Scavenger Hunt
- Vanessa Van Petten, Science of People.
7. Use YouTube
- Nick Friedman, College Hunks Hauling Junk.
8. Solicit Participation With Contests
9. Make Yourself Accessible
- Sean Ogle, Location 180, LLC.
10. Show Your Fans Some Facebook Love
