![How Toshiba Uses Social Media to Make Products Its Customers Really Want [VIDEO]](https://helios-i.mashable.com/imagery/archives/02ehiOUQWEqnRFBVAqLlwmx/hero-image.fill.size_1248x702.v1647020599.jpg)
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If you were paying attention to the news coming out of CES last week you probably know about Toshiba's ultra thin new tablet, but what you may not know is the process whereby some of these brilliant new ideas come from. Toshiba uses social media sites like Facebook, Twitter and YouTube to truly listen to consumers and make the things they want.
Watch this interview with Toshiba CEO Mark Simons to find out what keeps the CEO up at night, how to stay ahead of the competition and how to use video to engage Gen Y and beyond.
Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.
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