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But if your job requires you to be creative -- and perhaps you're getting paid a decent amount to come up with ideas -- then you don't have that option. In that case, you have to start coming up with ideas even though you'd rather be lying on your couch eating Cheez Doodles.
What to do? Mashable checked in with some digital innovators and a few professors who study creativity to get some tips on how to get the upper hand on the muse. Below are seven suggestions.
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The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools.