No less than five of the ads featured in Unruly's list of Super Bowl ads with the most traction star dogs, including the early favorite -- Volkswagen's "The Bark Side." It's not hard to figure out why: Just like no stockbroker ever got fired for buying IBM, no chief marketing officer is going to get canned for featuring a pooch in their Super Bowl ad.
Since this list only encompasses videos that have been released prior to the Super Bowl, the canine count may rise even further. There are still a few holdouts who haven't released the complete versions of their ads yet. However, as of the Monday before the big game, there are several full ads on YouTube. Below are the ads and trailers that are getting the most shares so far.
The list, as computed by Unruly, is updated every five minutes, so this is a snapshot as of Monday afternoon, Eastern Standard Time. As you can see, Matthew Broderick's return as Ferris Bueller is giving Volkswagon's canine chorus a run for its money.