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AdAge reported Tuesday that Apple is now asking advertisers to commit just $100,000 in order to place advertise within iAds, down an enormous amount from the $1 million required when the program was first unveiled in 2010 and a significant discount from the $500,000 spend that Apple was asking for as recently as last year.
According to the report, Apple also now plans to let developers keep 70 percent of the revenue they generate through advertisements within their ads and has dropped a cost-per-click charge, reverting to the familiar cost-per-thousand-impressions model.