Thre.ad aggregates user-submitted, fashion-focused photos and makes them browsable based on content from friends or deemed most popular. While submitting photos through the free iPhone app or website, users tag the brands and items (i.e. striped shirt) within them, and each of these also becomes a browsing mechanism.
If you want to see more photos of striped shirts, for instance, you can click that tag in a photo.
Thre.ad's founder, Mimi Nguyen, wants the app to fill a niche for individual expression, especially street photography. She also hopes that fashion bloggers, stylists and photographers use it as a home base rather than scattering their curated content across services like Tumblr, Twitter and Pinterest.
"There are hundreds of millions of blogs and individual sites, but nothing that brings it together under one hub," she tells Mashable.
The idea of a visually based fashion discovery app isn't original. Kaleidoscope, Snapette and Pose all tout similar services.Thre.ad, however, does bring a somewhat different tone to the idea. Although self-portraits and in-store items do sneak into the mix, most of the 2,000 beta users have stuck to the idea of spotting fashion on the street.
Recounting advice that her boyfriend Alan Chan, the co-founder of Bre.ad (yes, that's Thre.ad and Bre.ad), Nguyen notes: "The best ideas are when you've seen something done that you know you can do better."
Does Thre.ad do fashion discovery better? Check it out and let us know what you think in the comments.
