PS3 owners now have access to the kid-friendly block of programming, which includes Kick Buttowski, Bob The Builder, Thomas the Tank Engine, Backyardigans, Caillou, Curious George, SpongeBob, Power Rangers and Arthur.
Netflix rolled out Just for Kids last August. The kid-friendly interface lets children browse media by character. Clicking on one of the figures opens a new window that shows media choices featuring that character. As with the site’s current “Watch Instantly” section, clicking on the thumbnail of a movie or television episode launches instant play.
By age eight, more than two-thirds of children use the Internet on a daily basis, according to a report by The Joan Ganz Cooney Center at Sesame Workshop. This frequent Internet use combined with historically healthy appetites for television make them ideal targets for an online streaming site like Netflix.