On the heels of a viral Etch A Sketch comment from one of Republican presidential candidate Mitt Romney's senior advisers, the Amazon sales rank for the $11.50 Classic Etch A Sketch Magic Screen has increased 1,556% within 24 hours.
"I think you hit a reset button for the fall campaign. Everything changes. It’s like Etch A Sketch; you can shake it up and we start all over again,” Romney adviser Eric Fehrnstrom said during CNN's Starting Point on Wednesday, inciting a wave of political commentary and now apparently stimulating sales online.
The time-honored drawing toy sits atop Amazon.com's "Movers & Shakers" list, which highlights sales rankings and percentage changes.
Although the Etch A Sketch -- available since 1960 -- had the biggest percentage increase in the past day, it ranks just number 91 among all toys Thursday, up from number 1,507.
Sales figures aren't the only numbers to elevate. Etch A Sketch makers Ohio Arts Company saw its stock triple Thursday morning, Bloomberg reports.
Etch A Sketch stock is up? Psst, I'll mention Mr. Potato Head next. Buy Hasbro tinyurl.com/6qavupa— Eric Fehrnstrom (@EricFehrn) March 22, 2012
"Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society," Ohio Arts said in a statement Wednesday. "A profound toy, highly recognized and loved by all, is now SHAKING up the national debate."
What's your fondest memory of the Etch A Sketch? Did you buy one on Amazon? Let us know.
BONUS: 'Mitt Romney: Some Things You Can't Shake Off.'
YouTube user DemRapidResponse uploaded this video just hours after Romney's aide mentioned Etch A Sketch on national TV.