You're walking down the street, texting, listening to some music ... and, without realizing it, you step into oncoming traffic. Or a fire hydrant. Or another person.
The perils of distracted driving may be many, but so are the ones associated with distracted walking. Ignorify -- acknowledging that "there's no real reason to be bothered by our actual surroundings any longer" -- is an app that wants to provide a solution. Specifically, by alerting texters and Instagrammers and Angry Birds-players to the physical objects (poles, potholes, dogs) that might impede their meanderings.
"My new app," says the product's inventor in the video above, "is something that solves an age-old problem and an annoyance for all of us in the tech industry: the real world."
Indeed, sir. Indeed.