Considered by many to be the Internet's Academy Awards, the Webbys honors online media in four categories: websites; interactive advertising and media; online film and video; and mobile and apps.
Each category awards two prizes -- the Webby Award, which is chosen by the International Academy of Arts and Sciences, and the Webby People's Voice Award, which is chosen by the public in an online voting system. A record 1.5 million people voted online this year.
Some of this year's notable wins include Pinterest, Spotify and Google+ -- all first-time winners -- as well as Facebook, which beat out Twitter, Kiva, YouTube and Change.org in the category of "People's Special Achievement Webby for Social Change."
This year marks the first time the award is being given to honor the Internet as a driving force in advancing and organizing societies around the world.
Another 2012 Webby highlight is Instagram, which is being honored as the "Webby Breakout of the Year" in light of its billion dollar acquisition by Facebook.
Icelandic singer-songwriter Bjork is receiving recognition for her album Biophilia, which incorporated touchscreen technology in a multi-dimensional, digital album.
Juliette Lewis and Graydon Sheppard are both receiving special "Best Actresses" awards for their wildly popular YouTube series "Sh*t Girls Say."
Mashable is humbled to receive the Webby Award in the "Best Blog - Business" category.
What follows is a complete rundown of this year's winners -- check out the Webbys site for more information.
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Award NameWebby Award WinnerPeople's Voice Winner ActivismCounterspillCounterspill AnimationAddress is ApproximateChipotle's Back to the Start ArtPhotoSeedGoogle Art Project AssociationsDowntown Seattle Association WebsiteAll Art is Advertising Augmented RealityThe Sound of Football'Model Pick Up' AutomotiveThe 21stCentury Beetle - Rock 'n' ScrollThe 21stCentury Beetle - Rock 'n' Scroll Banking/Bill payingManillaManilla Banner CampaignsHomeless BannersX3 launch Banner SinglesBe Ridiculously Long Lasting BannerBe Ridiculously Long Lasting Banner Beauty and CosmeticsYSL ExperienceGlamour.com's Beauty Channel Best CopywritingDear 16-year-old MePrius Goes Plural Best EditingPlot DeviceMichael Jackson: Behind the Mask Best Home/Welcome PageVisit Norway 360Sesame Street Muppets Best Individual PerformancePresident Bush Reacts to Osama Bin Laden's Death with Will FerrellSimon Pegg and Nick Frost's Star Wars Best Integrated Media PlanThe Inside ExperienceState Farm "Thanks 9/11 Tribute" Best Navigation/StructureThe 21stCentury Beetle - Rock 'n' ScrollGoogle Music Best PracticesDropboxDropbox Best Use of Animation or Motion GraphicsDraw A StickmanDraw A Stickman Best Use of Device CameraSuper 8Skype Best Use of GPS or Location TechnologyGoogle Cannes HeatmapKeeping 15 Million People Connected for Safety Best Use of Interactive VideoJameson1780.comJameson1780.com Best Use of Mobile VideoTED iPad AppHulu Plus app Best Use of Online MediaThe Chase HTML5 ExperienceNike Back for the Future Best Use of PhotographyGod's Lake NarrowsBeyond 9/11 Best Use of Social MediaThe Museum of MeOld Spice Mano a Mano en el Bano Best Use of Video or Moving ImageAsos Urban TourTED.com Best Visual Design - AestheticKinetic Fanzine Vol.1Google Music Best Visual Design - FunctionThe 21stCentury Beetle - Rock 'n' ScrollPinterest Best Web Personality/Host7 Minutes in Heaven with Mike O'BrienSonia's Travels Best Writing (Editorial)newyorker.comThe Onion Best WritingOnion News Network's "How To Get A Guy To Notice You While You're Having Sex With Him"Onion News Network Blog - BusinessMashableHuffPost Business Blog - CulturalThe 99%Know Your Meme Blog - PoliticalFiveThirtyEightIt's All Politics Branded ContentThe Creators Project'K-Swiss Branded EntertainmentTHE MOST AMAZING BEAT BOX VIDEO EVER'K-Swiss Celebrity/FanMTV O Music AwardsConan O'Brien Presents: Team Coco Charitable Organizations/Non-ProfitThe Pine Ridge StoryAmnesty USA Comedy: Individual Short or EpisodeSiri ArgumentSimon Pegg and Nick Frost's Star Wars Comedy: Long Form or SeriesDrunk History Christmas with Ryan Gosling, Jim Carrey and Eva MendesThe Key of Awesome CommunityI Had CancerTumblr Consumer ElectronicsUrbanearsHTC Sense Corporate CommunicationsGoogle MusicGoogle Music Corporate Social ResponsibilityBen & Jerry's Fair TweetsBen & Jerry's Fair Tweets Corporate Social Responsibility CampaignsNike Back for the FutureNike Back for the Future Cultural InstitutionsUnited States Holocaust Memorial Museum United States Holocaust Memorial Museum Documentary: Individual EpisodeI will never be cut: Kenyan girls fight back against genital mutilation''I will never be cut: Kenyan girls fight back against genital mutilation Documentary: SeriesSundance Channel - BeginningsOften Awesome The Series DramaThe Confession The Confession Education & ReferenceKhan Academy50 Greatest Photographs of National Geographic EducationThe Human Body App TED.com Email MarketingForgot Your PasswordAlice: Madness Returns Launch Email EmploymentGlassdoor - an inside look at jobs and companiesFreelancer Entertainment (Tablets and All Other Devices)Super 8Weird Al Yankovic "When I Grow Up" Entertainment (Handheld Devices)The NumberlysThe Onion's iPad App Events & Live WebcastsTribecaFilm.comYouTube Symphony Orchestra 2011 Grand Finale EventsEducationNation.comSundance Film Festival Experimental & InnovationGoogle WalletSwiftKey Experimental & WeirdThe Future of the BookCreating the Nebula Family/ParentingBabyCenter - Best Parenting WebsiteBabyCenter FashionSHOWstudioVogue.com Financial ServicesMint.com/IntuitMint Food and BeverageFoodilyThe End Game or ApplicationSPENTDomino's Pizza Hero Gamesandrop "Bell" music video gameDisney Games Games (Handheld Devices)Heineken Star PlayerThe Adventures of Timmy: Run Kitty Run Games (Tablets & All Other Devices)MINI MapsMINI Maps Games-RelatedGame TrailersTwitchTV GovernmentNASA Web SiteNASA Web Site GreenCounterspillNational Geographic Environment Guides/Ratings/ReviewsYelp MobileYelp Mobile Guides/Ratings/Reviews9/11 Memorial GuideYelp HealthMedify, Inc.LIVESTRONG How-To and DIYRethink Your Man ReminderLifehacker HumorThe OnionCracked.com InsuranceAllstate Teen DriverState of Chaos Integrated CampaignsGermany will find youOld Spice Mano a Mano en el Bano Integrated Mobile ExperienceSHO Social App for iPadSony Xperia Studio IT Hardware/SoftwareframeratefestDell Do More (B2B Site) LawCitizenshipWorksCitizenshipWorks LifestyleEpicurious.comEpicurious Lifestyle (Handheld Devices)Beef Essentials iPhone appEpicurious Lifestyle (Tablets & All Other Devices)UnstuckUnstuck MagazineWiredNational Geographic Magazine Online Mobile & Experience MarketingAriel Fashion ShootI Went To Moma And... Mobile AdvertisingMicrosoft Windows Azure iPad AdUncover Your World Movie and FilmIndiewire websiteWalt Disney Studio Motion Pictures MusicSpotifyPandora MusicThe Creators ProjectThe Creators Project MusicPitchforkPandora NetArtBLA BLAPostSecret NewsThe Daily BeastBBC News website News (Handheld Devices)Flipboard for iPhoneNPR News (Tablet & All Other Devices)Bloomberg Businessweek+The Daily News & Politics: Individual EpisodeThe VICE Guide To CongoThe VICE Guide To Congo News & Politics: SeriesRevolutionaries: Egypt's TransformersAl Jazeera English: The Stream Online CampaignsTouch the Rainbow Old Spice Mano a Mano en el Bano Online CommercialsGoogle Chrome: Dear SophieGoogle Chrome: Dear Sophie Online Guerilla & InnovationTake This LollipopBirds On Twitter Personal Blog/WebsiteClouds 365 ProjectCapturée PharmaceuticalsAsk A PatientGoodRx PoliticsFactCheck.orgFactCheck.org Professional ServicesSoundCircusThe IdeaLists Public Service and ActivismDear 16-year-old MeUndercover at Smithfield Foods Radio/PodcastsTED.comTED Real EstatePadMapperApartment List RealityPeriodic Table of VideosDog Park Religion and SpiritualityFervrReligion & Ethics NewsWeekly RestaurantBeast and the Hare Restaurant WebsiteChef Marc Forgione RetailASOSFab Rich Media: B to CIntel - The EscapeNike Free Arena Rich Media: Non-Profit/EducationalA New WarriorAmnesty - Slide to unlock Rich Media: PromotionalGoogle Chrome: Dear SophieGoogle Chrome: Dear Sophie School/UniversityChicago Portfolio SchoolA Window on a Creative World ScienceWyss Institute for Biologically Inspired EngineeringWired Science Self-Promotion/PortfolioThe Work of Robert JasoSchool of Visual Arts Shopping (Handheld Devices)Target iPhone AppTarget iPhone App Shopping (Tablets & All Other Devices)Fab.com appFab.com app Social (Handheld Devices)Flipboard for iPhoneFlipboard for iPhone Social (Tablets & All Other Devices)SkypeSkype Social MediaPinterestGoogle+ Sports Nike Training ClubWatchESPN SportsEgypt, football and revolutionArctic Hoop Dreams SportsESPN.com'ESPN' TechnologyPicturing Science: Museum Scientists & Imaging TechnologiesCNET TV TelecommunicationsHuawei MobilesNokia Swipe TelevisionHBO ConnectHulu TourismNYC The Official Guide'Greenland' TravelFlightBoardKAYAK TravelKAYAK.comKAYAK Travel & AdventureFrom Peru for PeruFrom Per├║ for Peru Utilities & Services (Handheld Devices)EvernoteEvernote Utilities & Services (Tablets & All Other Devices)Zillow Real Estate AppShutterstock for iPad VarietyLynn Hirschberg's Screen TestsTEDTalks Video Remixes/MashupsNike Better World Tim Tebow - "All He Does Is Win" ViralI Hope This Gets To YouMuppet Show Theme Song by Ok GO Viral MarketingCat Draw A Stickman Web Services & ApplicationsDropboxDropbox WeirdI Found Money TodayKim Jong-Il looking at things YouthSesame Street MuppetsIt Gets Better Project People's Special Achievement for Social Change Facebook
The 2012 Webby Award winners will be honored at a gala in New York City on May 21. You can see a full list of this year's nominees at WebbyAwards.com.