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Discuss the show on Twitter: #BehindTheLaunch
On Monday, Mashable readers met the team at Vungle, the in-app video advertising startup we're following in our new series, Behind the Launch. The founders have bootstrapped Vungle through the AngelPad accelerator and recently received $2 million in funding. With media attention and top-notch investors, Vungle's team is well on its way to a June 2012 launch. But there's one problem -- they have no users.
Missed the premiere? Watch it here!
"The business is completely nonexistent without publishers," says Bryant Chou, Vungle's CTO.
How does Vungle ramp up its business for launch? Should it focus on hiring engineers to perfect the product, or focus on business development to get users on the platform? Watch today's episode to see what happens, and join the conversation on Twitter, #BehindTheLaunch.
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed. [img src="http://view.atdmt.com/MRT/view/385719570/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199111&ce=385719570&pr=iag.tfid,3781&pr=iag.cte,M199111" caption="" credit="" alt=""]
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