AT&T is taking advantage of the personal nature of social media with a new campaign called "Thank You Notes" that will include 500 customized YouTube videos thanking fans in song.
For instance, the video above thanks "Mary C.," an AT&T fan, with a nerdcore rap. Other genres include soul, doo-wop and hip-hop. The full list of videos is available on AT&T's YouTube page.
The effort, which began Tuesday, is a celebration of the brand hitting 2 million fans on Facebook. Fans interested in getting their own song are encouraged to fill out a form with their name, city, musical genre and reasons "why you're awesome."