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Discuss the show on Twitter: #BehindTheLaunch
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. On the previous episode, a press release went live, announcing the startup's $2 million funding round. With widespread tech coverage, Vungle has been put on the map. Today, Marta Bulaich, head of ad ops, coaches co-founders Zain and Jack on how to convey the company to the media -- with more people paying attention to the company, it's important for Vungle to "grow up."
Watch today's episode and join the conversation on Twitter, #BehindTheLaunch.
Missed earlier episodes? Watch them here!
Ep. 1: Meet Vungle
Ep. 2: Bringing in a Closer
Ep. 3: How to Court Startup Investors
Ep. 4: A Promising, Yet Controversial Job Candidate
Ep. 5: An Urgent Need to Close Deals
Ep. 6: Teams That Play Together Stay Together
Ep. 7: Clashing With Your Co-Founder
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. Just last week, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
Series presented by Internet Explorer
Behind the Launch is presented by Internet Explorer. Learn how IE is building a more beautiful web through hardware accelerated graphics and modern web standards like HTML5. Get IE9 today or download the Windows 8 Consumer Preview, which features the new IE10 to see where we’re headed. [img src="http://view.atdmt.com/MRT/view/385719570/direct;wi.1;hi.1/01/;ord=%n" caption="" credit="" alt=""][img src="http://secure-us.imrworldwide.com/cgi-bin/m?ci=microsoft-ca&at=view&rt=banner&st=image&pc=Mashable&ca=SMGU-INX-018-01-MRT&cr=M199111&ce=385719570&pr=iag.tfid,3781&pr=iag.cte,M199111" caption="" credit="" alt=""]
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