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Boo, the five-year-old Internet phenomenon often described as the world's cutest dog, is now the Official Pet Liaison for Virgin America Airlines.
The brand dropped the news on Wednesday on its Facebook Page. The news was also broadcast on Boo's Page, whose 4.7 million followers dwarf the airline's by a more than 20-to-one margin.
In addition to leveraging the Pomeranian's following, the stunt also hopes to draw pet owners. "As a pet-friendly airline we want our guests -- those on two legs and those on four -- to have as comfortable and enjoyable experience as possible on Virgin America," Virgin America rep Abby Lunardini told The Huffington Post.