According to comScore, Facebook saw a bit more than 53 million unique viewers throughout July, compared to Yahoo's less than 49 million. Google, thanks largely to YouTube, still enjoys a comfortable lead in the race with nearly 157 million total unique viewers.
Yahoo users, however, watched more videos -- 625 million to Facebook's 327 million. Facebook users watched an average of 21.7 minutes of video throughout July, while Yahoo users consumed 70.4 hours of video content.
ComScore's statistics only included what it calls "content videos," not advertisements.
Other interesting stats from comScore's July report: A vast majority -- 85.5% -- of Internet users watched videos in July, while video ads made up 20.7% of all videos viewed online but only 1.6% of time spent watching online videos.
Does Facebook stand a chance of ever unseating YouTube as the king of online video? Share your thoughts in the comments.