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Google has stepped up its efforts to woo ad agencies with Creative Sandbox, a new site designed to be an online hub for inspiring and creative new campaigns.
The company has used the "Creative Sandbox" title to host events for the past four years, but this is the first time there's a dedicated place to drop new work. Unlike Facebook Studio, a similar offering from Google's social media rival that showcases new Facebook campaigns, work in Creative Sandbox doesn't have to be based on any Google technology, a rep says.
Like Studio, though, the work will be graded by visitors and the top campaigns will rise to the top.