Google took the wraps off "Google for Entrepreneurs," a microsite that brings together information about Google's programs and partnerships for startups and entrepreneurs.
In a blog post, Mary Grove, head of global entrepreneurship outreach, said Google's entrepreneurship activities are focused on three areas: 1) Partnerships with organizations that serve entrepreneurs in local communities; 2) Google-led programs that give entrepreneurs access to talent and tools; and 3) Placing relevant Google tools in the hands of startups as they are get off the ground and scale. The site is designed to serve as an index for these resources.
What does Google get out of it? It gets its tools in the hands of entrepreneurs early, ensuring that Google's products becomes the building blocks of their businesses. It also helps Google keep an eye on promising acquisitions -- just other incubators funded by big tech companies, such as Facebook's FbFund and Google's own Google Ventures do.