![Flash Sales Site One Kings Lane Premieres First TV Campaign [VIDEO]](https://helios-i.mashable.com/imagery/archives/03tUMk89VpPIcKGrrBbcnjN/hero-image.fill.size_1248x702.v1647021511.png)
This weekend, One Kings Lane will join the roster of young e-commerce startups testing out the effectiveness of TV advertising.
The site, which specializes in limited-time sales on designer and vintage home goods, has tapped ad agency Wieden+Kennedy to create two 30-second spots. Both illustrate how a room can evolve in beauty and sophistication as elements are upgraded and rearranged. The theme: "Design Is Never Done."
The first commercial (above) will air nationally during ABC's show Revenge on Sunday. It will be complemented with online display ads and a series of interactive social media elements. The campaign will extend to print in 2013.
Just last month, two other e-commerce startups -- Warby Parker and Fab.com -- launched their first TV ad campaigns. Both cautioned that the campaigns were experiments to reach a wider audience.