'Tis the Season to Use Mobile Shopping Apps [STUDY]

 By 
Eric Larson
 on 
'Tis the Season to Use Mobile Shopping Apps [STUDY]

[brightcove video="1942239944001" /]

There are close to 110 million smartphone users in the United States alone. And, according to a recent Price Grabber study, many of them plan to use their devices for holiday shopping.

The study polled 2,500 smarthphone users across the country. Of them, 32% said they planned to use shopping apps to use for the holidays; 42% said they planned to buy small- and big-ticket items through smartphones. 75% agreed they would do some form of shopping online.

This doesn't come as much of a surprise to retailers -- many have adjusted accordingly. Target, for example, will add QR codes to a selection of its toys so shoppers can scan and purchase in a few clicks. Others, like Best Buy, plan to assertively match the prices of their online competition, like Amazon.

Watch the video above to learn more. How will you be shopping this holiday season? Let us know in the comments.

Mashable Image
Credit:

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!