NARS Cosmetics developed a limited-edition product line for the holidays inspired by Andy Warhol. NARS Andy Warhol Collection includes a range of cosmetics products like an eyeshadow palette with Warhol’s portrait and an essentials kit packaged in a film canister.
NARS energized its robust online community by taking its tribute to the pop art icon a step further. The company created the NARS Profile Makeover app in which users can "Warholize" their Facebook profile for a visual makeover.
Users can pull images from their Facebook photos, desktop images or take a new picture from their webcam. They can then assemble images and templates that combine Warhol’s artistic touch and NARS’ branding.