Ever since Volkswagen introduced "The Force," its 2011 Super Bowl spot, there has been intense fascination about how the brand can possibly top it.
Though the brand's "The Bark Side" Super Bowl teaser was one of the most-shared ads of the year, the company's actual Super Bowl ad didn't do as well.
Judging by this 2013 Super Bowl teaser, VW is going in a completely different direction. The ad features various people having emotional meltdowns on YouTube, including eHarmony's crazy cat lady, political candidate Phil Davidson and Sad Football Fan.
As reggae legend Jimmy Cliff puts his own spin on The Partridge Family's theme song, the formerly freaked out converge on a picturesque meadow a la Coke's "Mountaintop" ad.
Thematically, it's more in keeping with VW's recent emphasis on upbeat fans' stories than on the Force. In other words, it's probably not going to be the Star Wars fix you're looking for.