Research In Motion renamed itself 'BlackBerry' and unveiled its long-awaited BlackBerry 10 lineup, but it looks like investors were not impressed.
The stock had been up as much as 5% on Wednesday to $16.62 a share leading up to the launch event. After Thorsten Heins unveiled the new BlackBerry 10 phones, however, the stock did an about-face and plummeted by 11% from the day's high, falling to as low as $14.41 a share -- a loss of 6% for the day.
[img src="http://media.ycharts.com/charts/ffa7e6bf58ae7574ce5dcb0a9fd56ae1.png" caption="" credit="" alt="RIMM Chart"]RIMM data by YCharts
RIM's stock has enjoyed a resurgence in recent months on investor optimism for the BlackBerry 10 launch, surging from below $7 a share in October to nearly $18 a share earlier this month.
As of publication, the stock had recovered somewhat, but was still trading right around the $15 mark, a drop of about 5% on the day.