Forget a teaser video, BlackBerry is going with a teaser image.
The company, which just announced its intention to buy a Super Bowl ad last week, on Friday released the image above. A rep didn't offer much insight about the spot, except to say, "This unique execution will be part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry."
CMO Frank Boulben, who spoke to us after the launch of BlackBerry 10 this week, was similarly opaque: "All of our marketing campaign moving forward will be very consistent around the 'Keep Moving' tagline and putting it in real-life use cases. The objective with the Super Bowl commercial is to let people know that the BlackBerry is back."
So we ask you, Mashable readers: What do you make of the image? Some theories:
It's an exploding clown.
It's a hint that BlackBerry plans to change its name to FruitPunch.
It will be another genie ad a la Toyota's Kaley Cuoco spot.
It's an homage to "Rainbow Head," the famous football fan.
What do you think? Let us know.