With your eyes on multiple screens Sunday night, you saw Beyonce get viewers instantly reacting on social media to her sizzling Super Bowl halftime show. But just how furiously were viewers typing their thoughts on Instagram, Facebook and Twitter?
The show generated 5.5 million tweets, helping bring the total for the game and halftime to 24.1 million. These moments were the most popular topics.
Conclusion of her show: 268,000 tweets per minute
Destiny’s Child reunion on stage: 257,500 tweets per minute
Singing "Single Ladies": 252,500 tweets per minute
Among the tweets was one from first lady Michelle Obama.
Watching the #SuperBowl with family & friends. @beyonce was phenomenal! I am so proud of her! -mo— FLOTUS (@FLOTUS) February 4, 2013
Stats via Twitter's Omid Ashtari
Instagram users posted more than 200 Beyonce-related photos per second during halftime. In total, they shared more than 3 million Super Bowl-related photos.
Beyonce even got in on the action, giving fans virtual backstage access with snapshots.
Images courtesy of Beyonce's Instagram account; stats via Instagram
Facebook users elevated their chatter for the halftime show, with these phrases increasing significantly in mentions when compared to before the show started.
Beyonce: mentions for the pop star's name increased 49,000%
Destiny's Child, Kelly and Michelle: mentions for those topics jumped 10,000%
Songs such as "Crazy in Love," "Single Ladies" and "Halo" trended during halftime
"Killed it:" this phrase soared more than 40,000% at the end of the show
Overall, two halftime moments made it into Facebook top 10 moments list.
1. Ravens win the Super Bowl
2. Beyonce's halftime performance
3. Blackout in the Superdome
4. Jacoby Jones' 108-yard kickoff return for a Ravens touchdown (and Justin Tucker's field goal kick)
5. Joe Flacco's 56-yard pass to Jacoby Jones for a Ravens touchdown (and Justin Tucker's field goal kick)
6. Joe Flacco's 13-yard pass to Anquan Boldin for a Ravens touchdown (and Justin Tucker's field goal kick)
7. Frank Gore's six-yard run for a 49ers touchdown (and David Akers' field goal kick)
8. Destiny’s Child surprise appearance with Beyonce during the half time show
9. Ray Lewis' retirement
10. David Akers' field goal kick from 27-yard line
Stats via Facebook's Allie Townsend Betsy Cameron Williams
Social TV Stats
Analytics company Bluefin Labs says the most social moment of the Super Bowl was halftime.
Commentary peaked at 366,000 comments per minute during Beyonce's performance, trumping Barack Obama's victory moment on Election Night 2012 that garnered 261,000 comments per minute
The halftime show from 8:10 p.m. to 8:31 p.m. EST sparked 4.3 million social media comments, which is more than the 2012 Academy Awards (3.8 million) or Madonna's halftime show last year (826,000) attracted.
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