Twitter's report for Sunday's Super Bowl game is out, and it was a huge event on the social network, with users posting 24.1 million tweets about the game and the halftime show.
Twitter counts tweet volume in tweets per minute, and by that measure, Beyonce was the biggest star of the event, with the conclusion of her show generating 268,000 TPM.
The end of the game generated 183,000 TPM, and the 108-yard kickoff return TD for the Ravens by Jacoby Jones generated 185,000 TPM. Still, both moments were bested by the power outage in the second half, which generated 231,500 TPM.
As far as individual players go, the most mentioned players during the game were Ray Lewis (@Raylewis), Joe Flacco (@teamflacco), Colin Kaepernick (@Kaepernick7) and Jacoby Jones.
Twitter also highlights the way brands used the power outage for the promotion. Brands such as Tide, Oreo and Calvin Klein reacted quickly and posted clever ads related to the outage.
Power out? No problem. twitter.com/Oreo/status/29…— Oreo Cookie (@Oreo) February 4, 2013
Since the lights are still out... vine.co/v/b1iiiiUz5uq #SB47— Calvin Klein (@CalvinKlein) February 4, 2013
We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower twitter.com/tide/status/29…— Tide (@tide) February 4, 2013
Check out the rest of the stats over at Twitter's official blog.