Reporters and other attendees of New York Fashion Week are continuing to explore new methods for live reporting. After embracing Instagram a year ago, and Viddy and other forms of mobile video in September, Twitter's newly released video app, Vine, has emerged as the recording (and sharing) platform of choice this season.
Vine has proved uniquely suited to NYFW coverage so far. Elizabeth Holmes, style reporter for The Wall Street Journal, and Stella Bugbee, editorial director of The Cut, are using the app to capture multiple looks -- sometimes as many as six -- in looping rotation. It's both more efficient and gives viewers a better sense of the clothes than Instagram, which, as a photo app, doesn't capture movement, and would take more time to edit and share as many looks.
vine.co/v/bnETzB66iPT— stella bugbee (@stellabugbee) February 8, 2013
Final walk at #tadashishoji #nyfw (I know I said one per show but I wanted you all to see these gowns!) vine.co/v/bnTrdJ2xdHg— Elizabeth Holmes (@EHolmesWSJ) February 7, 2013
Reporters aren't the only ones using Vine. Designers and retailers are also using the app to bring viewers backstage. Here, designer Christian Siriano shows model castings in progress:
Model castings today #NYFW vine.co/v/b1eFeaDY9xt— Christian Siriano (@csiriano) February 1, 2013
We've rounded up a few more first-hand examples from Twitter's Jenna Mannos, style blogger Leandra Medine and fashion retailer MrPorter.com:
Looks from the @kennethcole runway #nyfw vine.co/v/bnFplXvL7tp— Jenna Mannos (@JennaMannos) February 8, 2013
Over the knee pumps, yes, pumps. #nyfw vine.co/v/bnjn9B0dMZ9— Man Repeller (@ManRepeller) February 7, 2013
More slow motion from the @rag_bone presentation #NYFW #attheshows vine.co/v/bJYUhjVUDiX— MR PORTER (@MRPORTERLIVE) January 30, 2013