Imagine going to a job interview and having your interviewer hold your hand and then proceed to have what looks like a heart attack. How would you react? Calm and in control? Then you might just be Heineken material.
As the video above shows, Guy Luchting beat out 1,734 other applicants for an event sponsorship internship at the Dutch brewer by not freaking out during this very strange job interview. As a result, he got to represent the brand at the Champions League matches going on in London right now.
The video (for a longer version, see below) comes as many brands -- particularly European ones -- seem to have a fascination with punking consumers from their target demo. One of the most recent examples is a Nivea program in Germany that subjected consumers to a "stress test" by convincing them that they were wanted by the police.